Not that we need research to verify the fact that online video is spreading like wild fire, but here are some statistics from the Online Publishers Association and Adweek that illustrate just how powerful Internet video has become as a marketing tool for business:

Of the people viewing marketing-orientated videos (videos promoting a product or service), over half will  take some sort of action after viewing a video…including 12% who will actually buy the product being offered. To put this into perspective, typically only .5% to 2% of visitors to a “text
only” web site will end up purchasing a product.

65% of online surfers will view video advertisements to their completion (less than 20% read “text only” sites to completion).

68% of people who watch online videos, will in turn, pass links for these videos onto their friends…turning them into viral traffic machines.

72% of online surfers are watching web videos every week. By the end of 2011, it’s estimated this number will climb to 87% of web surfers.

An estimated 1 billion dollars will be spent on video ads in this year. By the end of 2011, that number will climb to at least 4.3 billion dollars.

Are pimple faced kids, watching music videos on YouTube, responsible for the web video phenomenon? Nope.
Actually, more than 65% of the people who watch online videos are between the ages of 35 and 64 (and 67% of these folks earn middle to high incomes).

123 million Americans viewed online video at least once a month in 2007

27% of online video viewers watched news at least once a week

26% watched funny videos at least once a week

66% of video viewers have watched online video ads and 44% have taken action on what they had seen

76% users have told a friend about a video they have seen

How’s that for a few reasons to use video?

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